The Springboard blog
Expert ideas to energize your B2B marketing
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8 ways to recycle and reuse your B2B content marketing
Creating a steady flow of thought leadership content takes discipline. Make the most of your topics by spinning a single idea into multiple iterations.
Before the a-ha moment? The oh sh*t moment
Big projects often equal big emotion. Here are five ways to overcome the fear of failure that often accompanies a big idea.
Making a commitment to B2B public relations
Organizational support is critical to effective B2B public relations. Evaluate your readiness to go beyond the news release.
Marketing essentials for a successful tech product launch
Fuel B2B technology sales with these six marketing must-haves. They're best practices to streamline your next release.
Build your best B2B marketing budget
Whether your organization requires it or not, the budget process is a smart investment. Use these tips to smooth the process and win approval for your B2B marketing plan.
Matchmaking, marketing and the ideal customer
The marketing and sales process is a lot like dating. You’ll find your ideal mate—or in this case, the ideal customer—with a lot less effort if you know who you’re looking for.
Celebrating the leap that started it all!
It was August 2005 when I took a giant leap to leave my corporate marketing job. That moment eventually resulted in ThinkSpring Marketing.
The skinny on content marketing
Content marketing refers to communications that educate rather than sell. Find out what the buzz is all about—and why it matters for B2B.
5 Questions: Strategy vs. implementation
What's the connection between marketing strategy and implementation? The pros at 5 by 5 Design asked me to tackle it in their "5 Question" feature.
No time to plan? Take an agile approach
Squeezing time for big thinking between meetings, email and day-to-day project management can challenge the best of us. Instead, set aside 30 minute windows to address these four essentials of marketing strategy.
It’s time to replace that kitchen window
Every marketing department has more on the wish list than resources allow. Identifying and reducing your workarounds is one of the best ways to work smarter (not harder).
Six ways to sink your next product launch
Launching a new product or service can bring out the best—or the worst—in B2B companies. Keep your marketing on track by avoiding these common issues.
How well do you listen to your market?
The success of digital music pioneers isn't solely about innovation or technology—it’s about listening. Here's what the revolution in music delivery can teach us in B2B.
What’s on your menu?
Too many B2B professional services and consulting companies use a “sky’s the limit, we can do anything” approach. Instead, try these smart strategies for stronger results.
Selling the air
Promoting B2B products and professional services used to be two different things. Now, tech innovations blur the line. Here's why services marketing matters for all B2B organizations.
Five steps to fast-track your B2B marketing plan
Help! We need a marketing plan now! If this cry for help sounds familiar, don’t panic. There’s no time like the present to set your course.
B2B marketing tip of the week
Enjoy a curated selection of the B2B Marketing Tip of the Week, featuring short and practical recommendations to improve marketing strategy and effectiveness.