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The brains behind the ThinkSpring-ing

On the strength of a professional journalism career, pivotal roles at Fortune 500 companies and more than 20 years of strategic marketing experience, I founded ThinkSpring Marketing in 2006 to help B2B and technology firms around the country outshine their competition.

Moving the mark

I’m a versatile marketing strategist who specializes in crafting practical solutions to complex challenges. I’m a quick study who can expertly diagnose a problem, collaborate with C-suite stakeholders to weigh options and make it all happen with a results-driven marketing plan and killer communications. Got a tall order on a tight timeline? Bring it.

Launching the message

Innately curious, I’m the type of writer who loves to dig into research and translate complex subjects into engaging content. From thought-leadership articles to brand messaging platforms, I create content that both captures and rewards the reader. If strategy is the launchpad, content is the rocket. With me telling your story, we’re all systems go.

Earning go-to status

A passionate problem solver, I thrive in fast-paced, multi-channel environments where I can dive in headfirst. When called upon to manage high-profile projects, champion new initiatives, build capacity or fix messes — sometimes all at once — I deliver time and time again. It’s why clients keep calling.

Making clients shine

Unlike marketing consultants who like to bask in the limelight, I do my best work behind the scenes, focusing on the internal support systems and individuals fundamental to your success. Where other consultants seek the glory of doing the plan, I love making the plan do-able for my clients.

Spring to Services

Diane M. Fiderlein

Founder & Marketing Strategist

I’m a quick study who can expertly diagnose a problem, collaborate with C-suite stakeholders and deliver the right solutions.

“Diane is an amazing marketing talent. She helped us stand out in a crowded field of competitors with a strategy that has stood the test of time and agility.”

Nina Slattery, Division Manager, GovDocs

“No matter the project, Diane always delivers top-notch work!”

Maria Zivkovic, Marketing Manager, Agosto

“Highly recommend! Trusted advisor! Exceeds expectations! Diane is full of ideas and an invaluable partner.”

Cathy Schmid, Partner & EVP Client Services, Volkart May

“Diane helped us develop a coherent strategy and upped our execution abilities. We have more than doubled our revenues with her expert assistance.”

Tom Niccum, President, Lancet Data Sciences
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