“Diane is an amazing writer who has the ability to capture the voice of an organization or an individual. She has helped us understand the value of content marketing and bring it to life. I would highly recommend her services to any organization that wants to improve their awareness, credibility and reputation in the market.”
Anne deBruin Sample, CEO
A new CEO injected new energy into Navigate Forward, a boutique outplacement consulting firm that helps corporate executives define their next career opportunity. After years of event marketing and word-of-mouth referrals, the organization was eager to expand their reach and showcase their expertise more broadly.
Navigate Forward partnered with ThinkSpring Marketing for strategic guidance and hands-on content creation. In just a few weeks, we launched their first-ever content marketing initiative with a series of thought-leadership articles, social media conversations and lead generation emails in support of their Board Readiness service and annual Author Breakfast event. After this successful springboard, content marketing is now central to their efforts, with ThinkSpring Marketing producing new pieces monthly for various audiences and channels.