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“Diane’s strategic marketing experience and superb execution have helped my team countless times. She brings the perfect blend of strategic expertise and tactical execution to every project. Diane can come up to speed on a new project quickly and I can confidently leave the management of any project up to her.”

Tracey Fanelli, Senior Vice President of Marketing

Keeping a B2B product or service top of mind with decision makers takes an integrated approach and a long-term commitment. In the financial services industry, Wells Fargo excels at both. For more than a decade, ThinkSpring Marketing has collaborated with the wholesale team to get their message out to CFOs, corporate treasurers and finance professionals.

Working with marketing leadership, subject-matter experts and sales reps, ThinkSpring Marketing provides strategic thinking, core message development and content marketing services to help position Wells Fargo as a respected industry leader. Recent projects include concept-to-completion development of treasury “insights and innovation” keynote presentations, launch messaging for a new API delivery channel, content for quarterly payments webinars, customer success stories, infographics and thought-leadership articles.

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