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Community Reinvestment Fund, USA

“Diane was an asset to our company, bringing a wealth of marketing experience.”

Colleen Schwarz, Vice President of Sales

In the wake of the 2008 foreclosure crisis, small business finance pioneer Community Reinvestment Fund, USA (CRF) stepped up to bring its brand of responsible mortgage and loan servicing to the market, giving economic development agencies, community lenders and their borrowers a cost-effective and ethical alternative.

ThinkSpring Marketing worked across the organization to lead product positioning, create a go-to-market strategy, identify qualified prospects and implement brand awareness and lead-generation efforts. Programs ranged from telephone prospecting and customized communications for the sales team to public relations and result measurement, all designed to build awareness and create demand.

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